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Every business likes to be a high-end crowd, because the high-end crowd means better stability and more reasonable profit space. The high-end people take the taste route. Then they like to take the excellent route on the packaging. Sometimes the excellent packaging box represents your product face, but it is not a simple thing to do a good packaging box, The word "boutique" is the key. How to do a good job in the packaging box, let us have 11 years of experience in packaging box production. Let's talk to you.
The design of the excellent packing box must have marketing power
1、 The fine packing box is not equal to the tuhao packing box, and the exquisite goods pay attention to the artistic sense.
In many people's eyes, the so-called fine packaging box is equivalent to the superposition of various high-grade processes, gold stamping, silver, the best of all into the color of earth luxury gold, but such a packaging box should be called tuhao packaging box, all full of strong outbreak of smell, the real fine packaging box, pay attention to the aesthetic feeling of design, the embodiment of the overall mood, sometimes, A brush word, a line can make the whole fine packaging box full of design.
To some extent, it is separated from the tuhao packing box. Tuhao cares about the value. Tuhao is: "only selling expensive, not buying right". As the audience of the boutique packaging box, the small-scale people, they only care about the feeling and make them feel comfortable.
The artistic sense must be valued in the fine packaging box
2、 The excellent packaging box is always aimed at specific people in a specific industry, and does not recommend the whole stage of all-round food.
Since it is a fine product, it has the attributes of choice. For example, the pure natural mineral water from deep mountains, the first Longjing tea in West Lake, chicken and duck raised in the original Shanzhai, and cosmetics used by Fan Bingbing are rare. Not everyone is interested in these. Tea lovers hope to buy the tea of the first Longjing in Xihu Longjing. Those who pay attention to health care, Are you pure natural mineral water in the deep mountain, and those who pay attention to health want to go to the deep mountain to buy chicken and duck are all specific things for specific people. When making the excellent packing box, we must pay attention to this point, find the portraits of our products and design them accordingly, so that you can achieve the desired effect.
Segment the crowd is the key to the success of the excellent packaging box
3、 The fine packaging box has been polished out of the market, not just sitting in the sky and imagining it.
The design of the boutique packaging box is actually an estimate of the whole market trend. If you can't fight with customers in front line as designers, it is difficult to imagine what customers want. Where is the demand in their hearts, so how can you convince the excellent packaging box you designed?
And those who are killed in the market, what they understand most is this. Only by constantly communicating with customers can we finally make our excellent packaging box get the real recognition of customers.
Only by deepening the masses can the fine packaging box glow young
Therefore, the most important point of the box is the quality two words. Only if we understand the above, can we really make a marketing design, so that we can get promoted and raised?
A sweep is more wonderful!
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